Are Travel Agents Relevant in the Digital Age?

Venice, Italy

It is a common misconception that travel agents are outdated in today’s digital era. Many people assume that booking through online travel agencies (OTAs) like Expedia/ Orbitz / Agoda, or directly with hotels, will yield the same deals. However, this is far from the truth.

In fact, travel agents / advisors like myself offer a wealth of value that OTAs and direct bookings can’t replicate. With experience in the industry and insider knowledge of various travel programs (see below), travel agents like myself can elevate your travel experience in ways that others can’t. Don’t miss out on the benefits of working with a travel agent – We are still very relevant in the digital age.

Why Should You Consider a Travel Agent?

By booking through an experienced travel agent, such as myself, I can help you unlock exclusive VIP hotel programs that offer incredible perks. These are programs that are only accessible to me and offer exclusive amenities at no added cost to you. These amenities while vary, can range from complimentary spa treatments, food and beverage credits, and even the coveted room upgrades.

Don’t sleep on these amazing benefits. 

How much does it cost?

Luxury hotel and resort bookings: There is no additional cost. Not only can I provide additional perks, but it’s free to do so. Travel agents like myself are paid on a commission basis by the property, meaning you, the client don’t pay any extra fees for my services. In fact, you can often receive the same publicly available rate on the hotel’s website, plus valuable perks that only a travel agent can offer.

Full-service travel planning: I operate on a design fee basis. The reason for that is I help the clients shortlist properties, gather rates, handling their rooming list, organize logistics, etc. The fee covers the time and effort I put into creating a curated bespoke travel plan that meets your specific needs and preferences, giving you the highest quality of service. 

What to look for in a travel agent?

  1. Passion: When choosing a travel agent, look for someone who shares your passion for travel. A travel agent like myself who loves what they do will have insider knowledge to share, even for a luxury property booking. This is because my personal experiences can give you valuable insight into your destination or property of choice.
  2. Program Benefits: In addition, I am a member of various programs that offer benefits for my clients. My focus is on luxury hotels and resorts, and thus I am a member of the best programs in that space, so you can enjoy the benefits no matter where you’re staying.

Programs and Benefits:

Virtuoso

Virtuoso is a global program that collaborates with cruise lines, hotels, and tour operators. I, as your travel advisor am a member of Virtuoso (by virtue of my affiliate agency) and can get YOU access to special rates at hotels. As part of the Virtuoso network, YOU can gain access to preferred rates at hotels. Additional Virtuoso benefits will usually include:

  • Daily complimentary breakfast for two
  • Extended check-in/out hours
  • Complimentary room upgrades (when available)
  • Property credits (e.g. spa, food/beverage, shopping)

Other Virtuoso exclusives may be available and vary by location.

Four Seasons Preferred Partner

Booking through the Four Seasons Preferred Partner like The Luxury Embark is highly beneficial, as Four Seasons doesn’t have a publicly available loyalty program. This means when you book your next stay at the Four Seasons via me, not only do you get what’s advertised on their website, but you get ADDED Preferred Partner perks. When booking through a Four Seasons Preferred Partner, such as myself, you’ll receive the highest priority in any waitlist scenarios, as well as a strict no-walk policy, which ensures that you won’t be relocated to another hotel if the hotel is overbooked. Additionally, Four Seasons Preferred Partner reservations usually come with the property specific perks. 

Hyatt Prive logo transparent

By booking through a Hyatt Privé partner, such as myself, you can choose from a range of Hyatt hotels, from stylish Thompson Hotels to the luxe Park Hyatts. Though the benefits vary by brand, you can typically expect to receive:

  • Daily Complimentary breakfast for two
  • Complimentary room upgrade at time of booking (subject to availability)
  • Extended check-in / out (subject to availability)
  • Property credit (USD 50-100)
  • Welcome amenity

Other Programs

The following brands also have VIP programs for bookings made through me:

In Conclusion

Booking luxury properties with a travel agent like myself is a great way to add convenience, luxury, and a more VIP touch to your stay for no added cost. By consulting with me, your personal travel agent prior to making any reservations, you can avoid potentially leaving benefits on the table that can add up to hundreds of dollars in savings per stay. While not all stays at all properties will qualify, it’s always worth checking in with me prior to booking!

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